2024-05-042024-05-042023https://hdl.handle.net/20.500.12695/2738Big data analytics, supported by digitalization and the wealth of data produced, can help Türkiye’s policy-makers create a competitive, sustainable tourism economyeninfo:eu-repo/semantics/closedAccess[Keywords Not Available]Driving Türkiye’s Travel and Tourism Development: The Challenges and Opportunities of Using Big Data for Sustainable GrowthProject