Atioğlu, Eyup2022-02-142022-02-142021Atioğlu, E. (2021). Hot Air Balloon Rides in Cappadocia: A Business Model to Stimulate the Economy. Cumhuriyet University Journal of Economics and Administrative Sciences, 22(2), 378-393.2687-4032https://doi.org/10.37880/cumuiibf.984188https://hdl.handle.net/20.500.12695/1460In this study, the effect of the number of tourists experiencing hot air balloon rides in Cappadocia on Turkey's international tourism incomes was examined using ARDL bounds test and Granger causality test. The dataset includes 60 observations on a monthly basis between 2015 and 2019. In the study, a cointegration relationship, which expresses a long-term balance between the number of tourists experiencing a hot air balloon ride in Cappadocia and Turkey's international tourism incomes, has been determined. According to the findings of the study, it has been determined that the number of tourists experiencing hot air balloon rides in Cappadocia has a significant positive effect on Turkey's international tourism incomes in both the long and short term. In addition, according to the Granger causality test, a bidirectional causality relationship was determined between the number of tourists experiencing hot air balloon rides in Cappadocia and Turkey's international tourism incomes.eninfo:eu-repo/semantics/openAccessHot Air Balloon RideInternational Tourism IncomeARDL ApproachGranger Causality TestArticle