Digital Transformation-Oriented Innovation in Museum Settings via Digital Engagement: Virtual Reality

dc.authorid0000-0003-4700-2006
dc.contributor.authorYüce, Ali
dc.date.accessioned2022-06-28T13:39:03Z
dc.date.available2022-06-28T13:39:03Z
dc.date.issued2022en_US
dc.departmentKapadokya Üniversitesi, Kapadokya Meslek Yüksekokulu, Turist Rehberliği Bölümü
dc.description.abstractThe digital era has been one of the most popular topics that has drawn a vast amount of attention over the past several decades. Digitalization-oriented innovative approaches to unleash the business potential and improve consumer satisfaction with immersive technologies have been another hot topic among scholars. Although theoretical-based discussion dates back to the 1930s regarding the impact of Virtual Reality, practical aspects of immersive technology are still scant in the current literature. This study proposes several objectives; (a) how advanced immersive technology can revolutionize the accessibility of the museums, (b) how VR technology influences visitors’ motivation, (c) the linkage between VR technology and visit and revisit intentions. Due to the lack of supporting evidence in a museum setting, this chapter also aims to enhance the extant literature by exploring the critical aspects of VR technology. Lastly, this study also intends to come up with constructive, innovative, and creative suggestions for the local and national authorities and museum management teams.
dc.identifier.citationYuce, A. (2022). Digital Transformation-Oriented Innovation in Museum Settings via Digital Engagement: Virtual Reality. In F. Bifulco, & M. Tregua (Eds.), Handbook of Research on Museum Management in the Digital Era (pp. 248-264). IGI Global. https://doi.org/10.4018/978-1-7998-9656-2.ch013
dc.identifier.endpage264en_US
dc.identifier.startpage248en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-9656-2.ch013
dc.identifier.urihttps://hdl.handle.net/20.500.12695/1632
dc.institutionauthorYüce, Ali
dc.language.isoen
dc.publisherIGI Global
dc.relation.ispartofHandbook of Research on Museum Management in the Digital Era
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectDigitalization
dc.subjectDigital Tourism
dc.subjectImmersive Technologies
dc.subjectVirtual Reality
dc.subjectCultural Tourism
dc.titleDigital Transformation-Oriented Innovation in Museum Settings via Digital Engagement: Virtual Reality
dc.typeBook Chapter

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