Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification

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dc.authorid0000-0002-3039-3162
dc.contributor.authorYüksel, Faruk
dc.contributor.authorKement, Üzeyir
dc.contributor.authorDoğan, Seden
dc.contributor.authorErkol Bayram, Gül
dc.contributor.authorBayar, Sinan Baran
dc.contributor.authorÇobanoğlu, Cihan
dc.date.accessioned2025-02-18T06:21:17Z
dc.date.available2025-02-18T06:21:17Z
dc.date.issued2024en_US
dc.departmentKapadokya Üniversitesi, Kapadokya Meslek Yüksekokulu, Turist Rehberliği Bölümü
dc.description.abstractPurpose This study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences. Design/methodology/approach The study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification. Findings The results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist satisfaction, while interactivity does not. Tourist satisfaction, in turn, positively affects tourist happiness. Furthermore, self-gratification partially mediates the relationship between tourist satisfaction and happiness, highlighting its importance in the smart tourism context. Originality/value This research extends the understanding of STTE by demonstrating its effects on tourist satisfaction and happiness. It introduces the mediating role of self-gratification, providing a novel perspective on how personalized smart tourism experiences contribute to overall tourist happiness.
dc.identifier.citationYuksel, F., Kement, U., Dogan, S., Erkol Bayram, G., Bayar, S.B. and Cobanoglu, C. (2024), "Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification", International Journal of Tourism Cities, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJTC-06-2024-0119
dc.identifier.endpage24en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/ijtc-06-2024-0119/full/html
dc.identifier.urihttps://doi.org/10.1108/IJTC-06-2024-0119
dc.identifier.urihttps://hdl.handle.net/20.500.12695/3317
dc.institutionauthorBayar, Sinan Baran
dc.language.isoen
dc.publisherEmerald Publishing Limited
dc.relation.ispartofInternational Journal of Tourism Cities
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectSmart tourism technology
dc.subjectTourist satisfaction
dc.subjectTourist happiness
dc.subjectBordeaux
dc.subjectSelf-gratification
dc.titleEffect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
dc.typeArticle

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