Artificial Intelligence and Holo Tourism An Example of Digital Transformation in the Experience Economy

The tourism industry has undergone a fundamental transformation over the past few decades, shifting from a service-based model to an experience driven economy. As theorized by Pine and Gilmore (2011), the Experience Economy emphasizes creating immersive, memorable, and personalized consumer engagements. This paradigm shift has been significantly influenced by advancements in digital technology, particularly Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the emerging concept of holo-tourism (Kim & Hall, 2020; Buhalis & Sinarta, 2019). AI has become a cornerstone of modern tourism, enhancing efficiency, personalization, and customer satisfaction. AI-driven applications such as intelligent recommendation systems, sentiment analysis, and dynamic pricing algorithms have revolutionized the way tourists interact with destinations (Stankov & Gretzel, 2020). With increasing digitalization, AI has facilitated real-time and predictive analytics, enabling businesses to anticipate traveler behaviors and tailor experiences accordingly (Tussyadiah, 2020).