Artificial Intelligence and Holo Tourism An Example of Digital Transformation in the Experience Economy

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dc.authoridhttps://orcid.org/0000-0002-6133-7518
dc.authoridhttps://orcid.org/0000-0001-9556-6223
dc.contributor.authorKaya, Büşra
dc.contributor.authorÇobanoğlu, Cihan
dc.date.accessioned2025-07-31T12:37:37Z
dc.date.available2025-07-31T12:37:37Z
dc.date.issued2025
dc.departmentKapadokya Üniversitesi, Kapadokya Meslek Yüksekokulu, Turist Rehberliği Bölümü
dc.description.abstractThe tourism industry has undergone a fundamental transformation over the past few decades, shifting from a service-based model to an experience driven economy. As theorized by Pine and Gilmore (2011), the Experience Economy emphasizes creating immersive, memorable, and personalized consumer engagements. This paradigm shift has been significantly influenced by advancements in digital technology, particularly Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the emerging concept of holo-tourism (Kim & Hall, 2020; Buhalis & Sinarta, 2019). AI has become a cornerstone of modern tourism, enhancing efficiency, personalization, and customer satisfaction. AI-driven applications such as intelligent recommendation systems, sentiment analysis, and dynamic pricing algorithms have revolutionized the way tourists interact with destinations (Stankov & Gretzel, 2020). With increasing digitalization, AI has facilitated real-time and predictive analytics, enabling businesses to anticipate traveler behaviors and tailor experiences accordingly (Tussyadiah, 2020).
dc.identifier.citationKaya, Bayar & Cobanoglu, 2025 Kaya, B., Bayar, S.B. & Cobanoglu, C. (2025) "Chapter 8 Artificial Intelligence and Holo Tourism An Example of Digital Transformation in the Experience Economy" In: Rahimi, R., Stylos, N., Navarro-López, P.E.M., MBE, P.P.P. & , (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097859-6117
dc.identifier.doi10.23912/9781915097859-5932
dc.identifier.urihttps://hdl.handle.net/20.500.12695/3726
dc.indekslendigikaynakWeb of Science
dc.institutionauthorBayar, Sinan Baran
dc.institutionauthoridhttps://orcid.org/0000-0002-3039-3162
dc.language.isoen
dc.publisherGoodfellow Publishers Limited
dc.relation.ispartofArtificial Intelligence (AI) in Tourism, Hospitality and Events
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/embargoedAccess
dc.titleArtificial Intelligence and Holo Tourism An Example of Digital Transformation in the Experience Economy
dc.typeBook Chapter

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