The Mediating Role of Locavorism in the Effect of Local Food Consumption Value on Intention to Purchase Local Foods

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dc.authoridhttps://orcid.org/0000-0002-3190-9079
dc.authoridhttps://orcid.org/0000-0002-3190-9079
dc.authoridhttps://orcid.org/0000-0002-0311-9141
dc.authoridhttps://orcid.org/0000-0001-9764-2883
dc.authoridhttps://orcid.org/0000-0001-9556-6223
dc.contributor.authorKement, Üzeyir
dc.contributor.authorDoğan, Seden
dc.contributor.authorŞengöz, Ayşe
dc.contributor.authorErkol Bayram, Gül
dc.contributor.authorÇobanoğlu, Cihan
dc.date.accessioned2025-07-31T15:13:53Z
dc.date.available2025-07-31T15:13:53Z
dc.date.issued13 May 2025
dc.departmentKapadokya Üniversitesi, Kapadokya Meslek Yüksekokulu, Turist Rehberliği Bölümü
dc.description.abstractThe number of studies exploring attitudes toward local food is limited but growing. This research aims to fill the gap by testing food consumption value as a second-order construct and assessing its impact on attitudes toward local food, locavorism, and the intention to purchase local food. Additionally, the study examines the conditions that may influence the effect of food consumption value. The study sample consists of participants aged 18 and older who consume local food. The research model was analyzed for validity, reliability, and structural relationships using Smart PLS statistical software. The findings indicate that taste and quality values are significant in shaping attitudes toward local food, whereas price and prestige values did not have a positive effect on these attitudes. Moreover, the study shows that positive attitudes toward local food increase the intention to purchase it. Lastly, the elements of lionization and communalization were found to reinforce both positive attitudes toward local food and purchase intentions, while the element of opposition did not demonstrate this effect.
dc.identifier.citationBayar, S. B., Kement, U., Dogan, S., Sengoz, A., Erkol Bayram, G. & Cobanoglu C. (in press). Advances in Hospitality and Tourism Research, https://doi.org/10.30519/ahtr.1524550
dc.identifier.doihttps://doi.org/10.30519/ahtr.1524550
dc.identifier.endpage29
dc.identifier.issue1
dc.identifier.scopusqualityQ3
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/20.500.12695/3737
dc.identifier.volume14
dc.identifier.wosqualityQ3
dc.indekslendigikaynakWeb of Science
dc.institutionauthorBayar, Sinan Baran
dc.institutionauthoridhttps://orcid.org/0000-0002-3039-3162
dc.language.isoen
dc.publisherDergipark
dc.relation.ispartofAdvances in Hospitality and Tourism Research (AHTR)
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleThe Mediating Role of Locavorism in the Effect of Local Food Consumption Value on Intention to Purchase Local Foods
dc.typeArticle

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