Do health anxiety and social value shape the intention to consume functional food: the role of health knowledge levels—evidence from Istanbul

dc.authorid0000-0002-9344-4457
dc.contributor.authorKurkcu, Berna
dc.contributor.authorÜstünsoy, Eylem
dc.contributor.authorDedeoğlu, Bekir Bora
dc.date.accessioned2023-07-12T11:10:01Z
dc.date.available2023-07-12T11:10:01Z
dc.date.issued2023en_US
dc.departmentKapadokya Üniversitesi, Kapadokya Meslek Yüksekokulu, Aşçılık Bölümü
dc.description.abstractPurpose – This study has two main purposes. First, the effects of health anxiety and perceived social value on the intention to consume functional food were examined. Second, the role of health knowledge levels in these relationships was identified. Design/methodology/approach – The sample consisted of 271 restaurant consumers on the European side of Istanbul between August and October 2021. Partial least squares structural equation modeling (PLS-SEM) was used to test the research model. Findings – Restaurant consumers revealed that health anxiety and perceived social value positively affect functional food consumption intentions. Moreover, health knowledge levels have a negative moderating effect on the relationship between health anxiety and functional food consumption intentions. Originality/value – Thanks to the findings of this study, the roles of health anxiety, perceived social value and health knowledge in functional food consumption were determined, thus filling a vital literature gap.
dc.identifier.citationKurkcu, B., Üstünsoy, E., & Dedeoğlu, B. B. (2023). Do health anxiety and social value shape the intention to consume functional food: the role of health knowledge levels—evidence from Istanbul. British Food Journal.
dc.identifier.endpage20en_US
dc.identifier.issn0007-070X
dc.identifier.issueahead-of-printen_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://doi.org/10.1108/BFJ-12-2022-1050
dc.identifier.urihttps://hdl.handle.net/20.500.12695/2145
dc.identifier.volumeahead-of-printen_US
dc.institutionauthorÜstünsoy, Eylem
dc.language.isoen
dc.publisherEmerald insight
dc.relation.ispartofBritish Food Journal
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectFunctional foods
dc.subjectHealth anxiety
dc.subjectSocial value
dc.subjectHealth knowledge levels
dc.titleDo health anxiety and social value shape the intention to consume functional food: the role of health knowledge levels—evidence from Istanbul
dc.typeArticle

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