The rhetoric of tourism diplomacy: a study on Türkiye’s tourism cooperation with Russia and Germany

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dc.authorid0000-0002-7611-2362
dc.contributor.authorMeydan Uygur, Selma
dc.contributor.authorSarı, Ömer
dc.contributor.authorYayla, İsa
dc.date.accessioned2025-02-04T07:59:46Z
dc.date.available2025-02-04T07:59:46Z
dc.date.issued2025en_US
dc.departmentKapadokya Üniversitesi
dc.description.abstractThis research was conducted to explain the tourism collaboration agreements signed with Germany and Russia, Türkiye’s leading target markets, through tourism diplomacy and to evaluate tourist flows. The research was designed with qualitative research methods and was carried out by document scanning method. Research data were analyzed using content analysis. Firstly, the recurring and prominent keywords in the texts of tourism cooperation agreements were coded thematically. Then, tourist flows were examined descriptively. In the research, it was seen that Türkiye’s tourism cooperation with Germany dates back further than that of Russia. At the same time, it has been determined that since 1980, tourists visiting Türkiye from Germany are significantly more than those visiting from Russia. There has been an increase in Türkiye’s tourism collaborations with Russia, especially after 2010. After this date, it has been observed that there has been a great increase in the number of tourists visiting Türkiye from Russia compared to those visiting from Germany. Thanks to tourism cooperation, in the last decade, Turkiye’s tourist target group has been tourists from Russia. This research develops the concept of tourism diplomacy, which has been discussed to a limited extent in the literature, and reveals its functioning between states.
dc.identifier.citationMeydan Uygur, S., Sari, Ö., & Yayla, İ. (2025). The rhetoric of tourism diplomacy: a study on Türkiye’s tourism cooperation with Russia and Germany. Journal of Tourism and Cultural Change, 1–17. https://doi.org/10.1080/14766825.2024.2446800
dc.identifier.endpage17en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://www.tandfonline.com/doi/ref/10.1080/14766825.2024.2446800?scroll=top
dc.identifier.urihttps://doi.org/10.1080/14766825.2024.2446800
dc.identifier.urihttps://hdl.handle.net/20.500.12695/3199
dc.language.isoen
dc.publisherTaylor & Francis
dc.relation.ispartofJournal of Tourism and Cultural Change
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/embargoedAccessen_US
dc.subjectTourism diplomacy
dc.subjectsoft power
dc.subjecttourism collaborations
dc.subjecttourism marketing
dc.subjecttourist flow
dc.titleThe rhetoric of tourism diplomacy: a study on Türkiye’s tourism cooperation with Russia and Germany
dc.typeArticle

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