Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model

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dc.authorid0000-0002-3039-3162
dc.contributor.authorŞengöz, Ayşe
dc.contributor.authorKement, Üzeyir
dc.contributor.authorÇavuşoğlu, Muhittin
dc.contributor.authorBayar, Sinan Baran
dc.date.accessioned2025-02-18T06:18:20Z
dc.date.available2025-02-18T06:18:20Z
dc.date.issued2024en_US
dc.departmentKapadokya Üniversitesi, Kapadokya Meslek Yüksekokulu, Turist Rehberliği Bölümü
dc.description.abstractThis study examined the experiences of music festival attendees and their perceptions within the stimulus-organism-response (SOR) model. In this context, antecedents of the flow experience of music festival attendees (skill performance, ambiance, self-congruence, other consumers' passion, consumer-to-consumer interaction) served as stimuli, whereas flow experience was considered as an organism. The response aspect involved the use of behavioral intention that shapes attendee intention to revisit. Moreover, consumer inspiration was introduced as a moderator between the flow experience and the intention to revisit. An online questionnaire was used to collect data, and partial least squares structural equation modeling was used for data analysis. The impact of ambiance, self-congruence, other consumers’ passion, and consumer-to-consumer interactions on the flow experience was identified. In addition, the evocation or transcendence state of inspiration (consumer inspired by) and the motivational state of inspiration (consumer inspired to) moderated the relationship between the flow experience and the intention to revisit. The findings of this study present several theoretical implications contributing to the broader framework of the SOR model and enhance understanding of the factors influencing both flow experience and subsequent intentions to revisit within the context of music festivals.
dc.identifier.citationSengoz, A., Cavusoglu, M., Kement, U., & Bayar, S. B. (2024). Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model. Journal of Retailing and Consumer Services, 81, 104043.
dc.identifier.endpage12en_US
dc.identifier.issue81en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://www.sciencedirect.com/science/article/pii/S0969698924003394
dc.identifier.urihttps://doi.org/10.1016/j.jretconser.2024.104043
dc.identifier.urihttps://hdl.handle.net/20.500.12695/3315
dc.identifier.volume2024en_US
dc.institutionauthorBayar, Sinan Baran
dc.language.isoen
dc.publisherScience Direct
dc.relation.ispartofJournal of Retailing and Consumer Services
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInspiration of evocation
dc.subjectInspiration of motivation
dc.subjectFlow experience
dc.subjectTomorrowland music festival
dc.subjectStimulus-organism-response model
dc.titleUnveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model
dc.typeArticle

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