The Nicosia Model
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Dosyalar
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
PETER LANG
Erişim Hakkı
Attribution-NonCommercial-ShareAlike 4.0 International
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
Introduction Changes in lifestyles, advancing technology, varying needs of individuals, and many such factors have led to changes in consumers' decision-making and buying choices, and consumer behaviors will change day by day. There are models that benefit from each other or differentiate at certain points in order to explain consumer buying behavior. In addition to traditional models trying to explain consumer behaviors, there are also contemporary models. The Nicosia model, Howard - Sheth model, Engel - Kolat - Blackwell model, Bettman information processing model, Sheth - Newman - Gross model, and all models, which are classified as modern models, have similar features that are embodied in the model itself or are in some stages of the models. These characteristics are seen as the basic stages of how consumer behavior develops and how these behaviors are expressed. There are six key stages based on explaining consumer buying behavior, including the post-purchase stage.
Açıklama
TARAMASCOPUS
Anahtar Kelimeler
consumer behavior, the nicosia model
Kaynak
CONSUMER BEHAVİOR MODELS
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
Sayı
Künye
Consumer Behavior Models, Bölüm adı:(The Nicosia Model) (2020)., KAYIS FIGEN, Peter Lang, Editör:Hasret Aktas, Göksel Simsek, Basım sayısı:1, ISBN:978-3-631-80493-3, Ingilizce(Arastırma (Tez Hariç) Kitabı), (Yayın No: 6218831)
