From America to Anatolia: a perspective on oenotourism within the context of sustainable practices and applications

Introduction: Oenotourism, a rapidly growing niche in the tourism industry, plays a crucial role in promoting sustainability and preserving cultural heritage. Objective: To explore sustainable oenotourism practices in four regions—Bordeaux, Napa Valley, Tuscany, and Cappadocia—by examining their approaches to integrating economic, environmental, and cultural sustainability. Methods: This study employs a qualitative documentary analysis to examine sustainable oenotourism practices across four regions. Secondary data from institutional reports, policy documents, and tourism statistics were systematically reviewed to identify region-specific approaches and evaluate their adaptability to local conditions. Results: Bordeaux and Tuscany demonstrate exceptional integration of biodynamic and organic wine production with their cultural heritage, serving as models for sustainability. Napa Valley stands out for its innovative use of renewable energy and the incorporation of luxury tourism into its oenotourism offerings. Meanwhile, Cappadocia, despite its unique geography and potential for organic viticulture, remains underexplored, indicating untapped opportunities for sustainable development. Conclusion: Findings underline the significance of organic farming, low-carbon solutions, and knowledge exchange for the long-term viability of oenotourism. Aligning sustainable tourism strategies with local conditions fosters community engagement, environmental preservation, and economic growth, advancing oenotourism as a sustainable and inclusive model.